Professional Organizers: The Who, What & Why of the Organizing Industry
What Does A Professional Organizer Do?
According to a survey of 1,001 people sponsored by the National Association of Productivity and Organizing Professionals, the public is well-aware of the term “professional organizer”. In fact, nearly two-thirds of those surveyed is familiar with the term*. More than half of those surveyed know professional organizers assisting in both the home and work environments, and the public totally get that they can help reduce clutter, lower stress, and help them find things easier. In fact, 22% of all respondents who’ve never used an organizer’s services would consider hiring one. One of the primary factors that influences this decision is whether their friends or family members saw results when working with a professional organizer.
Why Should You Hire A Professional Organizer?
The tough nuts are those 50% of respondents who have not yet used a professional organizer and are holding back. Why? No, it’s not value. “I think it’s a waste of money” actually comes in fifth place. Is it cost? No, guess again. The number one reason people do not consider hiring a professional organizer is “I can do it myself.” Okay. Have at it. But when your home office explodes or your den has to house your returning adult children, the professional organizer be here for you. The office and den are the most disorganized rooms of a home, according to the survey at 42%, followed by the kitchen (35%), laundry room (33%) and master bedroom (30%).
Who Is Most Likely To Hire A Professional Organizer?
25-34 year olds are most primed to hire a professional organizer, the survey reveals, followed closely by 35-44 year olds. And although the survey does not make it clear what they might need from an organizer that differs from other age groups, we know that these millennials have just surpassed the Baby Boomers in numbers reaching 75.4 million this year. So there’s plenty of organizing business go to around.
Once someone hires an organizer, 73% of respondents with prior use of a professional organizer would hire one again and not just for clutter-control but for the broader benefits of increased safety and security and improved relationships. Who knew? Well, now you know!
Click here for a great infographics with more statistics from this survey.
*Conducted in April, 2016 by NAPO, the first annualPublic Survey is sponsored by the National Association of Productivity and Organizing Professionals. It surveyed 1001 qualified respondents on questions related to residential and office organization, organizing industry awareness, and perceptions of the public to that industry. Qualified respondents are US citizens only, over the age of 25 and who own their own home. For more information about these results, please contact Kahra Buss at email@example.com.